My left hand welcomes you.

Kool Kruex was born from my love of fashion and design. I set out to produce content for a line of clothing that not only represents the culture, but something that resonates with both men and women. 

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I think it’s safe to say we had a pretty successful social launch.


Sweet Baby Ray’s makes even the worst cook look good.


The mission was to take on different archetypes using only 3 photos. So we decided the world should take off their subliminal mask and see each other for who they really are.